SAWA means together — and together is how we celebrate.

I’m Noura, the founder of SAWA, a Lebanese mum to a two-year-old boy. With more than 12 years of experience in project management, I’ve learned how to turn ideas into reality, manage all the moving parts, and make even the most complex plans feel simple and organised. I grew up in a big Lebanese family, surrounded by joyful gatherings, delicious food, and the warmth of having everyone together. This has stayed with me even after moving abroad and is what inspired me to create SAWA—a way to bring the warmth, joy, and sense of togetherness I grew up with to families in London celebrating life's biggest milestones. SAWA is here to help families create beautiful moments for life’s special occasions, from children’s birthdays and baby showers to bridal and marriage celebrations, and everything in between. Whether you have a clear vision or just the beginning of an idea, I’m here to bring it to life with creativity, care, and attention to every little detail. My goal is to make the planning process feel easy and organised, so you can spend less time worrying about the details and more time enjoying the moment with the people you love. I’m also passionate about supporting the local community by working with small businesses, talented creatives, and minority-owned vendors who share the same dedication to quality and heartfelt service. At SAWA, it’s not just about planning an event. It’s about bringing people together, creating joyful moments, and making memories that feel just as special as the people they’re for.